Who We Are

Sarah Evans is a PhD-trained practitioner with more than 10 years of experience leading research-informed social marketing and behavior change design initiatives. Frequently these initiatives have addressed highly sensitive topics toward better outcomes for vulnerable and/or underserved populations.

With special interest in risk communication and health decision-making, much of Sarah’s past work has been conducted in partnership with advertising agencies and federal clients with related missions (e.g., CDC, the Census Bureau, FDA CTP, FDA CDER, FDA CFSAN, HHS OASH, DoD, DHRA, FEMA, and USDA) and has demonstrated research as a powerful tool in enhancing the pivotal role of message strategy, design, and evaluation in improving lives and outcomes. Recent efforts have focused on COVID-19 vaccine uptake, decennial census participation, opioid addiction, tobacco use disparities, substance abuse prevention, chronic disease, direct to consumer advertising, nutrition, organizational recruiting, and reproductive health.

Sarah holds a Ph.D. in Communication, with an emphasis on Persuasion and Social Influence, from the University of Maryland.