by Sarah Evans | Nov 28, 2018 | Current Events, Public Health, Risk Perception
Where there’s smoke, there’s fire. As the saying goes, the smoke is merely a warning of the bigger threat. Fire is immediate, deadly, and requires us to take swift action. This well-known idiom sums up how we as a species perceive risk – and it’s one worth flipping on...
by Sarah Evans | Nov 20, 2018 | Formative Research, Health Communication, Message Strategy, Research Application
There’s always next season. It’s a phrase DC sports fans know a little too well. To be fair, I’m sure every city (except maybe Boston) can relate. It’s also a phrase that, if you can get past the disappointment it inevitably follows, points to the eternal optimism...
by Sarah Evans | Oct 16, 2018 | News
When I was six, my favorite toy was a GeoSafari. You used laminated cards to “play” what amounted to timed quizzes. I knew how to have a good time back then, too! My favorite were the solar system cards. I knew all nine of those planets like the back of my hand. I...
