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Seasons of Change: Do Positive Emotions Pack a Punch for Behavior Change?

by Sarah Evans | Nov 20, 2018 | Formative Research, Health Communication, Message Strategy, Research Application

There’s always next season. It’s a phrase DC sports fans know a little too well. To be fair, I’m sure every city (except maybe Boston) can relate. It’s also a phrase that, if you can get past the disappointment it inevitably follows, points to the eternal optimism...

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